website design for small or medium size business; what has William Shakespeare got to do with it anyway?
In a business analogy, when Shakespeare wrote in Romeo & Juliet ”What’s in a name? That which we call a rose. By any other name would smell as sweet.” we could be forgiven for thinking that the bard has once again hit the proberbial nail right on its head. Just because a business is called ‘A1 Superior Plumbing Solutions’ doesnt gurantee it will provide a far better service and skill set than one entitled ‘Joe’s Plumbing’. Which is true of course. So, youre asking…whats this got to do with website design for small or medium size business Well, heres why; If ‘Joe’s Plumbing’ is considering promoting his services online, he will first of all need to buy a website address, or ‘domain name‘, and there will be a very strong temptation to choose ‘www.joesplumbing.com’. After all, as the Bard has pointed out so elequently, its not what youre called that matters, its whats beneath the name that really cuts the mustard. Wrong. At least wrong for sure if you want your website to compete to the best of its ability in terms of how it ranks on the serach results on google. This is one of the most common mistakes made by SME’s. Lets say ‘Joe’ is based in Boston and operates mainly in that area. A far better domain would be ‘www.boston-plumber.com’ or ‘www.plumbers-boston’. Having the key words or phrase in your domain name is a real benefit and advantage in relation to how your website will be indexed and returned on google. If you are an SME, and are looking to get online, its well worth taking professional advice from a proven website design/website promotion company right from the outset. Small things like this can have a huge impact on how well your website ultimately performs.
