Why Rewrite PLR articles
Private label rights (PLR) articles are articles that you buy from others by paying them some money to use them for your own purpose. plr articles are in great demand because you can get content in bulk and you can use it for any purpose be it for using it on your websites, using them as blogs, posting them on forums or using them as auto-responder messages.
However, to get the maximum benefits out of them, it is better to rewrite them. This will help you in making your PLR articles different from others who have bought the same articles and are using them for the same purpose. It is also important to rewrite them so that your content is not rejected by the search engines as duplicate. You can use them many times by rewriting them and changing them to give them your personal touch.