Should Your Rankings Fluctuate?
Watching your search engine rankings change on a daily basis can be very frustrating – one minute you’re in the top ten, the next you’re on page five, and so on. But, is this normal? Yes, it can be normal under certain circumstances.
If you are paying for aggressive, professional SEO services, including link building, then your position may change frequently before it finally stabilizes. Likewise, if you are targeting a super high competition keyword phrase that everybody else is also building links for, then your site ( and everyone else’s ) will likely jump around every few days, and this can go on indefinitely. Just keep working and you should stay higher up more often.
